Food Security is National Security

The Directions Group agri-food team (formerly Aimpoint Research) was founded on the principles of military intelligence capabilities and the belief that the success of the agri-food system is essential to national security. Our unique team of agricultural experts, retired military intelligence officers, economists, farmers, analysts, and researchers continue to operate under that core mission.

Nourishing growth, innovation and resiliency in a volatile market

It's not enough to simply watch what your competitors are doing or read headings about geopolitical disruptions - you need to know how it all impacts your customers in the short and long term. The Directions Group agri-food team provides unmatched situational awareness and strategic intelligence that helps leaders make confident decisions when it matters most.

Key services include:

  • Economic & Policy Analysis
  • Geopolitical Trends Reporting
  • Farmer of the Future (segmentation)
  • Threat Assessments
  • Executive Intelligence Network
  • Wargaming & Activation Workshops
  • Professional Speaking Services
  • Strategic Planning
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Most insightful research
The latest customer work was some of the most insightful research we’ve seen. It was very well received by our team, and we are even integrating the insights into our upcoming board meeting.

Industries we serve

Custom Solutions Across Sectors

Your Business is Unique.

At The Directions Group, we understand that every industry faces its own set of challenges and opportunities. More than a market research firm, we have deep expertise across a wide range of sectors and our tailored approach ensures you get the answers you need to thrive in your unique market.

From financial services to agriculture and consumer goods to healthcare, we've helped businesses in various industries drive growth. Our cross-industry experience allows us to bring fresh perspectives and innovative solutions to your business.
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Clarity in a Complex World
The problem isn’t a lack of information. The problem is the lack of clarity in the midst of more information than there has ever been.

At The Directions Group, we’re passionate about turning chaos into crystal-clear understanding that will bring you closer to your customer and drive real results for your business.
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