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Tidal Wave / Webinars

Preparing for the Tidal Wave: How America’s Health Shift Will Transform Every Industry

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Tidal Wave webinars are free, expert-led virtual sessions exploring emerging health trends and innovations. The series examines how Americans might adopt new health behaviors across different sectors. Using the Life Lens™ framework, these webinars provide insights into improving national health strategies.
Speakers:

Justin Masterson

Senior Vice President of Human Health at The Directions Group

Justin brings 20 years of intelligence, foresight, and strategy expertise to healthcare. He pioneered qualitative and activation practices in the industry and has advised leading brands—Phillips, Johnson & Johnson, Pfizer, Medtronic, AstraZeneca, Merck, Novo Nordisk, and more—as well as top pediatric hospitals. A dedicated advocate for American health, his work spans diabetes, endocrine disorders, and broader quality improvement.

Carmen Brace

Senior Vice President of Human Health at The Directions Group

Carmen is a seasoned foresight, strategy, and commercialization executive with a track record at Fortune 500 CPG leaders like Campbell’s, Mars Wrigley, and Conagra. She has driven analytics and strategy for major retailers (Walmart, Kroger, Walgreens, etc.) and broke ground in the cannabis industry with her entrepreneurial insights. Recognized by Forbes and Progressive Grocer, Carmen also advises on health and legislative issues globally.

What you'll learn

  • The growing gap between lifespan and healthspan
  • The Life Lens™ factors that influence American health behaviors
  • Six Future Factors shaping the future of U.S. health
  • Industry impact across agri-food, CPG, healthcare, and technology
  • Insights from business leaders across key sectors

Access the webinars now to better understand how these changes will impact industries and the future of health in the U.S.

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