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Americans’ current health + consumer behaviors and mindsets
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Leading Future Factors impacting health
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Key Mindsets and Life Lenses that drive future health and consumer behavior
Tidal Wave / Syndicated Study
Preparing for the Tidal Wave: The Syndicated Study
This report will prepare business leaders to adapt to a continuum of American health beliefs and behaviors which impact decision making across industries spanning agri-food, consumer goods, food and beverage, healthcare and financial services.
To frame up this Future – we embarked on a landmark qualitative, quantitative, and secondary data study, leveraging integrated intelligence to understand the velocity and impact of:
This report will cover the following areas:
The state of American health and key drivers of healthcare outcomes
Future factors shaping health, innovation, and their implications
The Life Lenses™ framework: how agency, resources, and knowledge shape consumer behaviors
Health empowerment beliefs and their impact on preventative behaviors
Consumer trade-offs based on agency, resources, and health knowledge
The impact of GLP-1s on consumer demand across industries
Health concerns, consumer engagement with healthcare, and food behaviors
The role of technology and advisors in preparing for a longer lifespan
Collaboration across agri-food, food & beverage, and health industries to meet evolving consumer demands for transparency
Differences in consumer Life Lenses and their ability to shape future outcomes
Primary quantitative research
A nationally representative 180-question online survey of U.S. consumers aged 18-69, with a total sample of n=2,000. Includes readable cohort samples by age, income, and geography.
Integrated Intelligence
Market assessment and literature review of policy, academic, and media sources. Interviews with business leaders across agri-food, food and beverage, and healthcare industries. Social listening on key platforms and interviews across the Directions Group Executive Intelligence Network on the future of food and health.
How does this work and how will this impact my industry?